Brand Campaign: #AndFootball - May 2022
Category: Digital Graphic Design
Medium: Social Media, Email, Website, App
Programs: Photoshop, Illustrator
Baltimore Ravens
The #AndFootball campaign not only celebrates the rituals, traditions and fan mantras that have come to define the Ravens among their loyal fanbase, but it also shines a light on the legendary players and iconic moments on the field that have helped build an iconic football legacy. This campaign would continue to evolve and have flexibility to highlight present moments in signature wins. The imagery was to include and highlight the Maryland flag’s iconic pattern while ink splatter textures provided the grunge toughness the city is known for.
The 2022 season for the Baltimore Ravens began the #AndFootball campaign. This campaign was created to be adaptable to iconic moments from both the season and team history with the use of the Maryland Flag pattern as a major graphic element.
‘22 Season Creative
Gameday graphics
Gameday Graphics, Milestones, Wins, Informational and Sponsored Content for Social Media, Email and Website
Gameday GIFS
Creative Direction Mock Ups and Animated GIFs For Social Media - Animation by Baltimore Ravens
Additional Social Media Graphics
Social media graphics that were before brand launch or one off graphics that didn’t require to be #AndFootball branded
1:1 Square graphics
Calais Campbell Halloween BEFORE + AFTER
Lamar Jackson Contract Extension
Wallpaper Wednesday became a fan favorite with the Baltimore Ravens as it was up to the creative’s discretion and artistic expression over branding. Allowing the designers to be creative outside of the brand is important because it can create new ideas, keep designers motivated and away from feeling complacent, while also having the possibility to go viral for creativity. I stood firmly within my role that while the Wallpaper Wednesday portion could be sponsored, no wallpapers themselves would ever have a sponsor logo on them (aside from Schedule Release) because this was more about the art than the sponsor. If there was any confliction with a sponsor it could sacrifice creativity and delay in approvals.
WALLPAPERS
The 2022 Offseason was a bit of a slow offseason with not a ton of exciting roster moves. A lot of it was locking up current players into a longer term contract and bringing in a few new faces like Marcus Williams.
FREE AGENCY
The NFL Draft is an exciting time. Every year, the league provides assets that are to be used as teams see fit to create a unified look across all 32 teams. With the NFL Draft in Las Vegas, the implementation of gambling/gaming assets were created while the use of neon as additional team pops of color.
‘22 NFL DRAFT
Every year, the NFL and each team unveil their schedule and tickets going on sale. These often have a theme that coincide with either the team’s current brand campaign or a one off pop-culture theme.
Schedule release
The 2022 Schedule release for the Baltimore Ravens was made up of the newly launched look of the #AndFootball campaign as well as some smaller home schedules using photography from the 2022 Media Day
The creation of 30 illustrated posters highlighting players, iconic moments, phrases and themes around the Baltimore Ravens. This would then be sold to a sponsor and used as a backdrop for the players’ entrance to the stadium.
Player ENTRANCE MURAL
In Spring of 2022, I had the opportunity to conceptualize a mural that would be used at the Baltimore Ravens' players entrance of M&T Bank Stadium in Baltimore, MD.
The concept was to create a dynamic backdrop depicting imagery of important moments and sayings within the Baltimore Ravens organization and community.
The mural was created out of 30 varying posters depicting the history and mottos of the team.
ILLUSTRATED POSTERS
Photos by: Shawn Hubbard
Raven Bird Illustrations: Nick PrevasPhotos
These custom Lamar Jackson footballs were created to be donated to support local nonprofits. The organizations use the footballs in raffles, auctions, and fundraisers to raise money needed to support resources and beneficiaries of charities.
Community FootBALLS
