Brand Campaign: 25th Season + Always More Never Less
Category: Digital Graphic Design
Medium: Social Media, Email, Website, App
Programs: Photoshop, Illustrator
Baltimore Ravens
The 2020 season for the Baltimore Ravens was the 25th Season of the team. The look and feel was to re-use the Always More Never Less assets due to the Covid-19 virus, photoshoots were difficult to have and the result was to re-use assets we had equity in. There was also a lot of uncertainty of whether or not fans would be allowed in the stadium so the creation of new assets was postponed.
The 2020 season for the Baltimore Ravens was the 25th Season of the team. With the postponement of the creation of new assets, the addition of red was added into the clouds, as well as the use of more in game action photos within templates.
‘20 Season Creative
Gameday, Threads, and AWARD graphics
Graphics to announce the gameday, time, sponsor, uniform, stats and opponents.
GAMEDAY GRAPHICS
GAMEDAY Threads
MILESTONES AND AWARDS
24 hOURS GIFS
24 Hours Until Kickoff Gifs from the 2020 Season introduced a horror tone with some additional imagery like old lanterns, ravens, and a red to purple gradient map treatment to invoke the jump scares of a horror movie. The addition of a glitch + mirror effect to the gifs made it resemble the introduction video to the hit television show American Horror Story.
PRO BOWL GRAPHICS
Social media graphics that were used to promote when a player had a good game and direct the fans to where to vote for their favorite players.
Wallpaper Wednesday became a fan favorite with the Baltimore Ravens as it was up to the creative’s discretion and artistic expression over branding. Allowing the designers to be creative outside of the brand is important because it can create new ideas, keep designers motivated and away from feeling complacent, while also having the possibility to go viral for creativity. I stood firmly within my role that while the Wallpaper Wednesday portion could be sponsored, no wallpapers themselves would ever have a sponsor logo on them (aside from Schedule Release) because this was more about the art than the sponsor. If there was any confliction with a sponsor it could sacrifice creativity and delay in approvals.
WALLPAPERS
The 2021 Offseason started by locking up current players into a longer term contracts as well as a few minor trades. Then a couple of bigger name guys were signed in Wide Receiver Sammy Watkins, a former 1st-Round Pick and long time consistent starter and former 1st-Round Offensive Lineman Kevin Zeitler.
FREE AGENCY
Jersey Swap BREAKDOWN
Free agency templates
Free agency templates that include a feather + purple to white gradient map treatment on the photos, as well as career stats. There is also a “Welcome to Baltimore” and “Trade” text with a talon scratched off texture as emphasis of the players coming in vs going out.
Jersey Swaps
The NFL Draft is an exciting time. Every year, the league provides assets that are to be used as teams see fit to create a unified look across all 32 teams. With the NFL Draft being full remote because of the Covid-19 Global Pandemic, the assets were already built for Las Vegas, Nevada. The look created was a combination of the NFL assets and the Baltimore Ravens assets
‘20 NFL DRAFT
DRAFT RED CARPET outfitS
Social media graphics to get the fans excited about the upcoming NFL Draft by using previous Ravens Draft Picks that were attendees of the NFL Draft the year they were drafted. These were to include their name, year drafted, and details within their outfits.
Draft Social Media Graphics
Graphics for fans to follow along with the draft. These range from how many selections the Baltimore Ravens have, who they selected and when they will be available to the media.
Every year, the NFL and each team unveil their schedule and tickets going on sale. These often have a theme that coincide with either the team’s current brand campaign or a one off pop-culture theme. The 2020 Schedule was made using the 25th-Season look.
Schedule release
Every year, the NFL puts out a player voted list of the Top 100 Players in the NFL. After the 2019 Season, the Baltimore Ravens had a record 8 players on the 2020 list. These graphics highlight the player and the notable stats from the season.
NFL TOP 100
Advertisements that run on the Baltimore Ravens Social Media channels and Website promoting Baltimore Ravens content.
DIGITAL ADS
