Brand Campaign: Always More Never Less v2
Category: Digital Graphic Design
Medium: Social Media, Email, Website, App
Programs: Photoshop, Illustrator
Baltimore Ravens
The 2018 Season brought the Always More, Never Less brand to the Baltimore Ravens. After ending the 2018 regular season on a high-note, the Baltimore Ravens flamed out in the playoffs, but the fan base felt a revitalization of a new exciting Quarterback, Lamar Jackson. The 2019 Season creative was an extension of the AMNL brand with some additional elements and red blurs to show the new speed of this team that would go on to be the league’s best 14-2 and Number 1 Seed. Lamar Jackson would win his 1st MVP this season and take the league by storm of how he was revolutionizing the quarterback position.
The 2019 season for the Baltimore Ravens was trying to build off the late season success with new Quarterback Lamar Jackson. The assets for the 2019 season are the same clouds and fonts with the inclusion of more purple and red within. The 2019 was a huge success being the best team in the league and leading Lamar Jackson to his 1st MVP Season. This included a lot of awards and accolades for the best Ravens team in franchise history.
‘19 Season Creative
Gameday, Threads, and AWARD graphics
Graphics to announce the gameday, time, sponsor, uniform, stats and opponents.
GAMEDAY GRAPHICS
GAMEDAY Threads
MILESTONES AND AWARDS
The 2019 season set a lot of records and milestones for the Baltimore Ravens Organization and within the NFL.
Instagram carousel of first game achievements for Hollywood Brown (Career) and Lamar Jackson (Season)
Countdown to kickoff
Graphics showing new media day photos to get the fans excited for the upcoming 2019 NFL Season.
Playoff Graphics
Graphics Showing the Ravens as the AFC North Champions and the #1 Seed in the NFL
Additional Social Media Graphics
Social media graphics that were before brand launch or one off graphics that didn’t require to be AMNL branded
Game of thrones Graphics + Video Breakdown
2019 GAMEDAY GIFS
In-game and 24 Hours until kickoff GIFs created for the 2019 Season. The in-game GIFs were created using the brand elements, while the 24 Hours GIFs were created using more horror elements and themes. This included creating my own “HA HA” Joker elements for DeShon Elliott’s as he was nicknamed the Joker by his teammates.
In-Game GIFS
24 Hours Until kickoff GIFS
PRO BOWL GRAPHICS
Social media graphics that were used to promote when a player had a good game and direct the fans to where to vote for their favorite players.
Wallpaper Wednesday became a fan favorite with the Baltimore Ravens as it was up to the creative’s discretion and artistic expression over branding. Allowing the designers to be creative outside of the brand is important because it can create new ideas, keep designers motivated and away from feeling complacent, while also having the possibility to go viral for creativity. I stood firmly within my role that while the Wallpaper Wednesday portion could be sponsored, no wallpapers themselves would ever have a sponsor logo on them (aside from Schedule Release) because this was more about the art than the sponsor. If there was any confliction with a sponsor it could sacrifice creativity and delay in approvals.
WALLPAPERS
The 2021 Offseason started by locking up current players into a longer term contracts as well as a few minor trades. Then a couple of bigger name guys were signed in Wide Receiver Sammy Watkins, a former 1st-Round Pick and long time consistent starter and former 1st-Round Offensive Lineman Kevin Zeitler.
FREE AGENCY
Jersey Swaps for Free Agents Mark Ingram and Earl Thomas. Gerald McCoy and Le’Veon Bell were rumored but never signed.
Free agency templates
Free agency templates that include a feather + purple to white gradient map treatment on the photos, as well as career stats. The use of a motion graphic was used to announce the player signing, along with a static stat graphic in a the same style.
Jersey Swaps
Thank you graphics were created for Ravens Legends Terrell Suggs and Joe Flacco after a long tenured career with the team. Extension graphics and Trade Graphics were shown in a different art style to ensure fans knew the difference between them and free agency.
Every year, the NFL and each team unveil their schedule and tickets going on sale. These often have a theme that coincide with either the team’s current brand campaign or a one off pop-culture theme. The 2020 Schedule was made using the 25th-Season look.
Schedule release
Ed Reed, perhaps one of the best safeties to ever play in the NFL was eligible for the Hall of Fame for the first time since his retirement. It was no secret he would be a first ballot Hall of Fame inductee. Here are graphics from the announcement he would be one of the semi-finalists, until the day he was officially inducted. The shape of the graphic announcing his induction to the Hall of Fame, using the images and text mimic the shape of the Hall of Fame Logo.
ED REED H.O.F.
